Hendrix, Jerry A.

Public relations cases / Jerry A. Hendrix. - 6th ed. - Belmont, CA : Wadsworth/Thomson Learning, 2004. - ix, 437 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0534606105 (student ed. with InfoTrac College Edition) 0534606113 (student ed. without InfoTrac College Edition)

2002116953


Public relations--United States--Case studies.
Publicity--Case studies.

HD59 / .H38 2004

659.2