TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Essentials of marketing: a global-managerial approach 
SN  - 0256127468
AV  - HF5415 .M11 1994
U1  - 658.8 20
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 503-528) and indexes
ER  -