TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Cunningham, Peggy H.
TI  - Principles of marketing
SN  - 0131216198
AV  - HF5415 .K84 2005
PY  - 2005///
CY  - Toronto
PB  - Pearson Education
N1  - Includes index
ER  -