TY  - BOOK
AU  - Adcock, Dennis
AU  - Halborg, Al
AU  - Ross, Caroline
TI  - Marketing: Principles and practice
SN  - 027364677X
AV  - HF5415 .Ad1 2001
PY  - 2001///
CY  - London
PB  - Prentice hall
N1  - includes index
ER  -