Adcock, Dennis <br/><br/>
Marketing;  Principles and practice/ 

 - 4th ed. 
 - London  Prentice hall  2001 
 - xv,511p.;  ill.; 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>027364677X 
<br/><br/><label>LC Class. No.: </label>HF5415  / .Ad1 2001