TY  - BOOK
AU  - Kremer,John
AU  - Kremer,John
TI  - The complete direct marketing sourcebook: a step-by-step guide to organizing and managing a successful direct marketing program 
SN  - 0471553867 (cloth) :
AV  - HF5466 .K88 1992
U1  - 651/.29 20
PY  - 1992///
CY  - New York
PB  - Wiley
KW  - Mail-order business
KW  - Handbooks, manuals, etc
KW  - Direct marketing
KW  - Forms
N1  - Rev. ed. of: Mail order selling made easier. c1990; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/onix05/91034102.html
UR  - http://www.loc.gov/catdir/enhancements/fy0707/91034102-d.html
ER  -