Kremer, John,  1949- <br/><br/>
The complete direct marketing sourcebook :  a step-by-step guide to organizing and managing a successful direct marketing program / 
John Kremer. 
 - New York :  Wiley,  c1992. 
 - xii, 276 p. :  ill. ;  26 cm. 
 - Wiley small business editions .
<br/><br/> Rev. ed. of: Mail order selling made easier. c1990. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471553867 (cloth) :  $39.95 0471553875 (paper) :  $17.95 
<br/><br/><label>LCCN: </label>91034102  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mail-order business--Handbooks, manuals, etc.<br/>Direct marketing--Handbooks, manuals, etc.<br/>Mail-order business--Forms.<br/>Direct marketing--Forms.
<br/><br/><label>LC Class. No.: </label>HF5466  / .K88 1992 
<br/><br/><label>Dewey Class. No.: </label>651/.29