TY  - BOOK
AU  - Baker,Michael J.
TI  - The marketing book
SN  - 0750655364
AV  - HF5415 .M34 2003
U1  - 658.8 21
PY  - 2003///
CY  - Oxford ; Boston
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Previous ed.: 1999; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0627/2005362114-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0627/2005362114-t.html
ER  -