TY - BOOK AU - Smith,Jeanette TI - Entrepreneur magazine: guide to integrated marketing SN - 0471124397 (cloth : alk. paper) AV - HF5826.5 .Sm51 1996 U1 - 658.8/4 20 PY - 1996/// CY - New York PB - John Wiley KW - Advertising media planning KW - Handbooks, manuals, etc KW - Direct marketing N1 - Includes index UR - http://www.loc.gov/catdir/toc/onix05/96000530.html UR - http://www.loc.gov/catdir/enhancements/fy0707/96000530-b.html UR - http://www.loc.gov/catdir/enhancements/fy0707/96000530-d.html ER -