Smith, Jeanette,  1924- <br/><br/>
Entrepreneur magazine :  guide to integrated marketing / 
Jeanette Smith. 
 - New York :  John Wiley,  c1996. 
 - xii, 277 p. :  ill. ;  24 cm. 
 - Entrepreneur magazine small business series .
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0471124397 (cloth : alk. paper) 0471124419 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>96000530  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning--Handbooks, manuals, etc.<br/>Direct marketing--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .Sm51 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8/4