TY  - BOOK
AU  - Crane, Frederick G.
AU  - Kerin, Roger A.
TI  - Marketing
SN  - 9780070984943
AV  - HF5415 M34 2008
PY  - 2008///
CY  - London
PB  - McGraw-Hill/Ryerson
N1  - Includes bibliographical references and index
ER  -