Marketing 

 - 7th ed.  Canadian edition 
 - London:  McGraw-Hill/Ryerson,  2008. 
 - xxxi,587p.: 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780070984943 
<br/><br/><label>LC Class. No.: </label>HF5415  / M34 2008