Bateson, John E. G. <br/><br/>
Managing services marketing :  text and readings / 

 - Chicago   Dryden Press,  1989. 
 - xv, 591 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0030081475 
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .B38 1989