TY  - BOOK
AU  - Fowles,Jib
TI  - Advertising and popular culture
SN  - 0803954824 (cloth : acidfree paper)
AV  - HF5805 .F82 1996
PY  - 1996///
CY  - Thousand Oaks
PB  - Sage Publications
N1  - Includes bibliographical references and indexes; Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective
ER  -