Fowles, Jib. <br/><br/>
Advertising and popular culture / 

 - Thousand Oaks  Sage Publications,  1996. 
 - xviii, 278 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective. 
<br/><br/><label>ISBN: </label>0803954824 (cloth : acidfree paper) 0803954832  
<br/><br/><label>LC Class. No.: </label>HF5805  / .F82 1996