Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 9th ed. - Boston : McGraw-Hill, c2005. - xxiv, 392 p. : ill. ; 26 cm.

Includes index.

0072946881 (pbk. : alk. paper)

2003065112


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .P31 2005

658.4/01