Services marketing : a strategic approach / Karen P. Gonçalves.
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TextPublication details: Upper Saddle River, NJ : Prentice Hall, 1998Description: xiii, 225 p. : ill. ; 24 cmISBN: 0131065270Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- Marketing -- Case studiesDDC classification: 658.8/02 LOC classification: HD9981.5 | .G59 1998
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HD9981.5 .G59 1998 (Browse shelf(Opens below)) | c1 | Available | 0000015810 |
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| HD9980.5 .F58 2001 service management: operations, strategy, and information technology/ | HD 9980.5 .H 58 2012 Service Marketing Excellence :With a twist of Corporate Social Responsibility | HD9980.5 .Se31 2000 Service management and operations / | HD9981.5 .G59 1998 Services marketing : a strategic approach / | HE151 .C83 1994 Transportation / | HE151 .C83 1994 Transportation / | HE151 .F27 1990 Principles pf transport/ |
Includes bibliographical references and index.
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