The small business marketing handbook / Iain Maitland.

By: Maitland, IainMaterial type: TextTextPublication details: London ; New York : Cassell, c1998Description: xii, 401 p. : ill. ; 25 cmISBN: 0304704199Subject(s): Advertising -- Handbooks, manuals, etc | Small business marketing -- Handbooks, manuals, etc | Advertising media planning -- Handbooks, manuals, etcDDC classification: 658.8 LOC classification: HF5823 | .M213 1998
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Includes bibliographical references (p. [389]-392) and index.

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