Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN: 025613412XSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .Ar3 1994
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5821 .Ar3 1994 (Browse shelf(Opens below)) | c1 | Available | 0000015105 | ||
|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5821 .Ar3 1994 (Browse shelf(Opens below)) | c2 | Available | 0000015106 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5814 .W66 1993 Below-the-line promotion / | HF5814 .W66 1994 The fundamentals of advertising | HF5821 .Ar3 1994 Contemporary advertising / | HF5821 .Ar3 1994 Contemporary advertising / | HF5821 .Ar3 2002 Contemporary advertising / | HF5821 .Ar3 2002 Contemporary advertising / | HF5821 .Ar3 2006 Contemporary advertising / |
Bovée's name appears first on previous editions.
Includes bibliographical references and indexes.
There are no comments on this title.