The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
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TextPublication details: Burr Ridge, Ill. : Irwin Professional, c1995Edition: 2nd edDescription: xiv, 493 p. : ill., map ; 29 cmISBN: 1556238096 (recycled paper)Subject(s): Direct marketing -- Data processing | Database marketing | Database management | Direct marketing -- Statistical methodsDDC classification: 658.8/4 LOC classification: HF42.126 | .N48 1995
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF42.126 .N48 1995 (Browse shelf(Opens below)) | Available | 0000015147 | ||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF42.126 .N48 1995 (Browse shelf(Opens below)) | Available | 0000015148 |
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| HF39 .W43 1998 Applied statistics for business and economics : an essentials version / | HF39 .W43 1998 Applied statistics for business and economics : an essentials version / | HF42.126 .N48 1995 The new direct marketing : how to implement a profit-driven database marketing strategy / | HF42.126 .N48 1995 The new direct marketing : how to implement a profit-driven database marketing strategy / | HF54.5 .Sk9 1999 Knowledge networking : creating the collaborative enterprise / | HF58.7 M24 1993 El duende y otros cuentos / | HF58.7 M24 1993 El duende y otros cuentos / |
Includes index.
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