Marketing : a behavioural analysis / Peter M. Chisnall.

By: Chisnall, Peter MMaterial type: TextTextPublication details: London ; New York : McGraw-Hill (UK), c1985Edition: 2nd edDescription: viii, 328 p. : ill. ; 25 cmISBN: 0070841500 (pbk.) :Subject(s): Motivation research (Marketing) | Marketing | Consumer behaviorDDC classification: 658.8/342 LOC classification: HF5415.3 | .C44 1985
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Item type Current library Call number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
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HF5415.3 .C44 1985 (Browse shelf(Opens below)) Available 0000012692
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Includes bibliographies and index.

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