Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2003Edition: 9th edDescription: 624, 29 p. ; ill. ; 28 cmISBN: 0072464208 (alk. paper); 0071198695 (international : alk. paper)Subject(s): MarketingDDC classification: 380.1 LOC classification: HF5415 | .P42 2003
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .P42 2003 (Browse shelf(Opens below)) | Available | 0000012684 |
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Includes bibliographical references and indexes.
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