Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Dwyer, F. RobertContributor(s): Tanner, John FMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002Edition: 2nd edDescription: xxix, 705 p. : ill. (some col.) ; 27 cmISBN: 0072410639Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D97 2002Online resources: Publisher description | Table of contents
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Includes bibliographical references and index.

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