Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Hair, Joseph FContributor(s): Bush, Robert P | Ortinau, David JMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 3rd edDescription: xxvii, 700 p. col. ill. 26 cmISBN: 0072830875 (alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .H12 2006Online resources: Publisher description | Table of contents only
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Item type Current library Call number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
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HF5415.2 .H12 2006 (Browse shelf(Opens below)) Available 0000012681
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Includes bibliographical references (p. 669-677) and indexes.

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