Consumer behaviour in tourism / John Swarbrooke and Susan Horner.
Material type: TextPublication details: Oxford ; Boston : Butterworth-Heinemann, 1999Description: ix, 453 p. : ill. ; 25 cmISBN: 0750632836Subject(s): Tourism | Consumer behaviorLOC classification: HF 5415 | Sw2 1999Online resources: Table of contents | Publisher descriptionItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Book | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF 5415 Sw2 1999 (Browse shelf(Opens below)) | Available | 0000012677 |
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HF5415 .St61 1994 Discovering marketing: an active-learning approach/ | HF5415 .Su8 1992 Marketing case studies | HF5415 .Su8 1997 Power promoting : how to market your business to the top! / | HF 5415 Sw2 1999 Consumer behaviour in tourism / | HF5415 .W66 1995 The fundamentals and practice of marketing / | HF5415 .W66 1995 The fundamentals and practice of marketing / | HF5415 .W66 1995 The fundamentals and practice of marketing / |
Includes bibliographical references (p. [439]-449) and index.
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