Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)ISBN: 0072409479 (alk. paper); 0071121102 (international : alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M12 2002
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .M12 2002 (Browse shelf(Opens below)) | Available | 0000012672 |
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| HF5415.13 L94 2011 Services marketing : people, technology, strategy | HF5415.13 L94 2011 Services marketing : people, technology, strategy | HF 5415.13 L94 2015 Services Marketing :people, technology, strategy | HF5415.13 .M12 2002 Basic marketing : a global-managerial approach/ | HF5415.13 .M13 1990 Basic marketing : a managerial approach / | HF5415.13 .M13 1992 Do-it-yourself direct marketing : secrets for small business / | HF5415.13 .M13 2002 Basic marketing : a global-managerial approach/ |
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Includes bibiliographical references (p. 754-810) and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
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