The next step in database marketing : Consumer Guided Marketing ; privacy for your customers, record profits for you / Dick Shaver.
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TextPublication details: New York : Wiley, c1996Description: xiv, 482 p. : ill. ; 24 cmISBN: 0471133590 (alk. paper)Other title: Consumer Guided MarketingSubject(s): Direct marketingDDC classification: 658.8/4 LOC classification: HF5415.126 | .Sh2 1996Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.126 .Sh2 1996 (Browse shelf(Opens below)) | Available | 0000012837 |
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| HF5415.126 .Sch5 1998 Desktop database marketing / | HF5415.126 .Sch5 1998 Desktop database marketing / | HF5415.126 .Sch5 1998 Desktop database marketing / | HF5415.126 .Sh2 1996 The next step in database marketing : Consumer Guided Marketing ; privacy for your customers, record profits for you / | HF5415.126 .Sh2 1996 The next step in database marketing : Consumer Guided Marketing ; privacy for your customers, record profits for you / | HF5415.1263 .B51 1998 Business marketing management / | HF5415.1263 .B51 1998 Business marketing management / |
Includes index
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