International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995Description: xiii, 640 p. : ill. ; 23 cmISBN: 0256157235Subject(s): Export marketing | Export marketing -- Case studiesDDC classification: 658.8/48 LOC classification: HF1416 | .M49 1995
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF1416 .M49 1995 (Browse shelf(Opens below)) | Available | 0000012661 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF1416 .J59 2000 Global marketing : foreign entry, local marketing & global management / | HF1416 .K15 1992 Managing global marketing : cases and text / | HF1416 .K84 2001 Global marketing management / | HF1416 .M49 1995 International and global marketing : concepts and cases / | HF1416 .N33 1999 Exporting: a manager's guide to the world market/ | HF1416 .N33 1999 Exporting: a manager's guide to the world market/ | HF1416 .Or4 1997 International marketing : analysis and strategy / |
Includes bibliograhical references.
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