Contemporary marketing research / Carl McDaniel, Jr., Roger Gates.

By: McDaniel, Carl DContributor(s): Gates, Roger H, 1942-Material type: TextTextPublication details: Cincinnati : South-Western College Publishing, c1999Edition: 4th edDescription: 1 v. (various pagings) : ill. (some col.), col. map ; 26 cm. + 1 computer disk (3 1/2 in.)ISBN: 0324006039 (hardcover)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .M14 1999
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Item type Current library Call number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
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HF5415.2 .M14 1999 (Browse shelf(Opens below)) Available 0000012712
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Includes bibliographical references and index.

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