Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell.
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TextPublication details: New York : McGraw-Hill, c2000Description: xx, 325 p. ; 24 cmISBN: 0071357750Subject(s): Internet marketing | Customer relationsDDC classification: 658.8/4 LOC classification: HF5415.1265 | .N42 2000
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.1265 .N42 2000 (Browse shelf(Opens below)) | Available | 0000012643 |
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Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5415.1265 .C64 1993 The power of the phone : tested techniques to cut cost, save time and boost sales | HF5415.1265 .In8 2001 Internet marketing: building advantage in the networked economy/ | HF5415.1265 .M34 2002 The new marketing : transforming the corporate future / | HF5415.1265 .N42 2000 Loyalty.com : customer relationship management in the new era of Internet marketing / | HF5415.1265 .R25 2000 Electronic marketing : integrating electronic resources into the marketing process / | HF5415.127 .L63 1993 The spider principle : how to tailor your marketing network to suit local needs | HF5415.13 .Aa11 1992 Strategic market management/ |
Includes bibliographical references (p. 306-317) and index.
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