Marketing : a behavioural analysis /
Material type: TextPublication details: London McGraw-Hill (UK), 1985Edition: 2nd edDescription: viii, 328 p. : ill. ; 25 cmISBN: 0070841500 LOC classification: HF5415.3 | .C44 1985Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.3 .C44 1985 (Browse shelf(Opens below)) | c1 | Available | 0000013732 |
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HF 5415.2 .S1 1991 Consumer Behavior | HF5415.2 .Z3 2007 Exploring marketing research/ | HF5415.2 .Z7 2000 Exploring marketing research / | HF5415.3 .C44 1985 Marketing : a behavioural analysis / | HF5415.3 .C44 1985 Marketing : a behavioural analysis / | HF5415.3 .O13 1997 Satisfaction : a behavioral perspective on the consumer / | HF5415.3 .P44 1996 Consumer behavior and marketing strategy / |
Includes bibliographies and index.
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