Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN: 0072525231 (alk. paper : hbk.); 9780072947038 (hbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M13 2005
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .M13 2005 (Browse shelf(Opens below)) | c1 | Available | 0000012325 | ||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .M13 2005 (Browse shelf(Opens below)) | c2 | Available | 0000012644 |
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McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and index
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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