Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2002Edition: 4th edDescription: xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN: 0072315237 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B69 2002
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .B69 2002 (Browse shelf(Opens below)) | Available | 0000012267 | |||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .B69 2002 (Browse shelf(Opens below)) | c4 | Available | 0000013643 | ||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .B69 2002 (Browse shelf(Opens below)) | c5 | Available | 0000012452 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5415.13 .B65 2005 Market-based management : strategies for growing customer value and profitability / | HF5415.13 B69 Marketing management | HF5415.13 .B69 2002 Marketing Management/ | HF5415.13 .B69 2002 Marketing management : a strategic, decision-making approach / | HF5415.13 .B69 2002 Marketing management : a strategic, decision-making approach / | HF5415.13 .B69 2002 Marketing management : a strategic, decision-making approach / | HF5415.13 .C33 1995 Concurrent marketing : integrating product, sales, and service / |
Includes bibliographical references and indexes.
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
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