Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey.

By: Jeannet, Jean-PierreContributor(s): Hennessey, Hubert D | Jeannet, Jean-Pierre. International marketing managementMaterial type: TextTextPublication details: Boston : Houghton Mifflin, c1992Edition: 2nd edDescription: xxiii, 899 p. : ill. ; 24 cmISBN: 0395589037Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8/48 LOC classification: HF1009.5 | .J34 1992
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks
HF1009.5 .J34 1992 (Browse shelf(Opens below)) Available 0000012257
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks
HF1009.5 .J34 1992 (Browse shelf(Opens below)) c1 Available 0000013748
Total holds: 0

Rev. ed. of: International marketing management. c1988.

Includes bibliographical references and indexes.

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