Selling electronic media / Ed Shane ; foreword and discussion points by Michael C. Keith.
Material type: TextPublication details: Boston : Focal Press, c1999Description: xx, 462 p. : ill., maps ; 26 cmISBN: 0240803272 (pbk. : alk. paper)Subject(s): Selling -- Mass mediaDDC classification: 384.5/068/8 LOC classification: HF5439.M267 | Sh1 1999Online resources: Publisher description | Table of contentsItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Book | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5439.M267 Sh1 1999 (Browse shelf(Opens below)) | Available | 0000012255 |
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Includes bibliographical references and index.
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