Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
Material type:
TextPublication details: New York : Wiley, c2001Edition: 2nd edDescription: xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cmISBN: 0471372897 (cloth : alk. paper)Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.8/48 LOC classification: HF1416 | .K84 2001Online resources: Publisher description | Table of Contents
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF1416 .K84 2001 (Browse shelf(Opens below)) | Available | 0000012247 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF1416 .J59 2000 Global marketing : foreign entry, local marketing & global management / | HF1416 .J59 2000 Global marketing : foreign entry, local marketing & global management / | HF1416 .K15 1992 Managing global marketing : cases and text / | HF1416 .K84 2001 Global marketing management / | HF1416 .M49 1995 International and global marketing : concepts and cases / | HF1416 .N33 1999 Exporting: a manager's guide to the world market/ | HF1416 .N33 1999 Exporting: a manager's guide to the world market/ |
Includes bibliographical references and indexes.
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