Marketing communications : an integrated approach /
Material type:
TextPublication details: London Kogan Page, 2002Edition: 3rd edDescription: xvi, 640 p. : ill. ; 25 cmISBN: 0749436697 LOC classification: HF5415.122 | .Sm6 2002| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.122 .Sm6 2002 (Browse shelf(Opens below)) | c1 | Available | 0000014107 | ||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.122 .Sm6 2002 (Browse shelf(Opens below)) | c2 | Available | 0000014171 | ||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.122 .Sm6 2002 (Browse shelf(Opens below)) | c3 | Available | 0000014445 | ||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.122 .Sm6 2002 (Browse shelf(Opens below)) | c5 | Available | 0000013552 |
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| HF5415.122 .Sm6 2002 Marketing communications : an integrated approach / | HF5415.122 .Sm6 2002 Marketing communications : an integrated approach / | HF5415.122 .Sm6 2002 Marketing communications : an integrated approach / | HF5415.122 .Sm6 2002 Marketing communications : an integrated approach / | HF5415.122 .W21 1989 Financial Aspects of Marketing/ | HF5415.123 .Ac3 2001 Successful marketing communications : a practical guide to planning and implementation / | HF5415.123 .C62 2012 Integrated advertising, promotion, and marketing communications / |
Includes bibliographical references and index.
Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
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