Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irvin, 2004, c2005Edition: 6th edDescription: xii, 256 p. : ill. ; 23 cmISBN: 0072865962 (alk. paper)Subject(s): Marketing -- United States -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .L46 2005Online resources: Publisher description | Table of contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .L46 2005 (Browse shelf(Opens below)) | Available | 0000012187 | |||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .L46 2005 (Browse shelf(Opens below)) | c1 | Available | 0000013838 |
Total holds: 0
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| HF5415.13 .K841 2000 Marketing management / | HF5415.13 .K841 2000 Marketing management / | HF5415.13 .L46 2005 Analysis for marketing planning / | HF5415.13 .L46 2005 Analysis for marketing planning / | HF5415.13 .L5 1997 Analysis for marketing planning / | HF5415.13 .L5 1997 Analysis for marketing planning / | HF5415.13 L94 2011 Services marketing : people, technology, strategy |
Includes index
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