Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999Edition: 5th edDescription: xxv, 545 p. : ill. (some col.) ; 26 cmISBN: 0256261903 (alk. paper)Subject(s): Consumer behavior | MarketingDDC classification: 658.8/342 LOC classification: HF5415.3 | .P44 1999Online resources: Publisher description | Table of contents | Contributor biographical information
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.3 .P44 1999 (Browse shelf(Opens below)) | c1 | Available | 0000012177 | ||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.3 .P44 1999 (Browse shelf(Opens below)) | c2 | Available | 0000013620 | ||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.3 .P44 1999 (Browse shelf(Opens below)) | c3 | Available | 0000012378 | ||
|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.3 .P44 1999 (Browse shelf(Opens below)) | c4 | Available | 0000013812 | ||
|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.3 .P44 1999 (Browse shelf(Opens below)) | c5 | Available | 0000012917 |
Total holds: 0
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| HF5415.3 .P44 1996 Consumer behavior and marketing strategy / | HF5415.3 .P44 1996 Consumer behavior and marketing strategy / | HF5415.3 .P44 1999 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. | HF5415.3 .P44 1999 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. | HF5415.32 .Ar6 2002 Consumers / | HF5415.32 .Ar6 2002 Consumers / | HF5415.32 .Ar6 2002 Consumers / |
Includes bibliographical references (p. 481-510) and indexes.
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