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Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.

By: Jewler, A. Jerome Contributor(s): Drewniany, Bonnie L Material type: Text

TextPublication details: Belmont, CA : Wadsworth Pub. Co., c1998Edition: 6th edDescription: xiv, 322 p. : ill. ; 26 cmISBN: 0534522637 (acidfree paper)Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.13/2 LOC classification: HF5825 | .J45 1998

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5825 .J45 1998 (Browse shelf(Opens below))	c1	Available		0000013396

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Includes bibliographical references (p. [312]-316) and index.

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