Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN: 0030211131Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications | Advertising promotionSubject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.8/2 LOC classification: HF5415.123 | .Sh54 2000Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.123 .Sh54 2000 (Browse shelf(Opens below)) | c1 | Available | 0000013349 | ||
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ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.123 .Sh54 2000 (Browse shelf(Opens below)) | c2 | Available | 0000013618 | ||
|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.123 .Sh54 2000 (Browse shelf(Opens below)) | c3 | Available | 0000012827 |
Total holds: 0
Includes bibliographical references and indexes.
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