Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cmISBN: 0072314451Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B41 2001
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5823 .B41 2001 (Browse shelf(Opens below)) | Available | 0000012084 | |||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5823 .B41 2001 (Browse shelf(Opens below)) | c2 | Available | 0000013584 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5823 .Aa4 1987 Advertising management / | HF5823 .B41 1990 Introduction to advertising and promotion management/ | HF5823 .B41 2001 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B41 2001 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B411 1995 Introduction to Advertising and Promotion/ | HF5823 .B411 1995 Introduction to Advertising and Promotion/ | HF5823 .G42 Advertising concepts and strategies / |
Includes bibliographical references and index.
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