Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

By: Arens, William FContributor(s): Bovée, Courtland LMaterial type: TextTextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN: 025613412XSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .Ar32 1994
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5821 .Ar31 1994 (Browse shelf(Opens below)) c1 Available 0000012023
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5821 .Ar31 1994 (Browse shelf(Opens below)) c2 Available 0000014413
Total holds: 0

Bovée's name appears first on previous editions.

Includes bibliographical references and indexes.

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