Sports marketing : a strategic perspective / Matthew D. Shank, Mark R. Lyberger.
Material type:
TextPublisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2015Edition: Fifth editionDescription: xxxii, 669 pages : colored illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138015951 (hardback); 9781138015968 (paperback)Subject(s): Sports -- United States -- Marketing | Sports -- Economic aspects -- United States | BUSINESS & ECONOMICS / Marketing / General | SPORTS & RECREATION / General | SPORTS & RECREATION / Business AspectsDDC classification: 796.068/8 LOC classification: GV716 | .S1 2015Other classification: BUS043000 | SPO000000 | SPO068000 Summary: "Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book's companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice"-- Provided by publisher.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | GV716 .S1 2015 (Browse shelf(Opens below)) | c1 | Available | 0000010041 | ||
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ATU Book
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SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | GV716 .S1 2015 (Browse shelf(Opens below)) | c2 | Available | 0000010042 |
Browsing SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| GV713 .P22 1996 The management of sport : its foundation and application / | GV 716 .D37 2015 Sports Marketing : a practical approach | GV 716 I 8 2017 International Cases In The Business Of Sport | GV716 .S1 2015 Sports marketing : a strategic perspective / | GV716 .S6 2015 Introduction to sport marketing / | GV716 .S6 2015 Introduction to sport marketing / | GV 742 .N52 2015 Sport and the Media :managing the nexus |
Includes bibliographical references and index.
"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book's companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice"-- Provided by publisher.
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