Problems and cases in health care marketing / [edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan.

Contributor(s): Gourville, John T. (John Timothy) | Quelch, John A | Rangan, V. KasturiMaterial type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2005Description: viii, 440 p. : ill., maps ; 26 cmISBN: 0072887761 (alk. paper)Subject(s): Medical care -- MarketingDDC classification: 362.1/068/8 LOC classification: RA410.56 | .P756 2005Online resources: Publisher description | Table of contents
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