Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

By: Johansson, Johny KMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York, N.Y. : McGraw-Hill/Irwin, c2003Edition: 3rd edDescription: xviii, 654 p. : ill. ; 28 cmISBN: 0072471484 (alk. paper); 0071195637 (International : alk. paper)Subject(s): Export marketing | Export marketing -- ManagementDDC classification: 658.8/48 LOC classification: HF1416 | .J59 2003Online resources: Publisher description | Table of contents
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Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY
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HF1416 .J59 2003 (Browse shelf(Opens below)) c1 Available 0000002206
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Includes bibliographical references and indexes.

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