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Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN: 075062213XSubject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.8/02 LOC classification: HF5415.13 | .M14 1995

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.13 .M14 1995 (Browse shelf(Opens below))	c1	Available		0000014437

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"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."

Includes index.

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