Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Kerin, Roger AContributor(s): Hartley, Steven William | Rudelius, WilliamMaterial type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, c2013Edition: 5th edDescription: xlvii, 507 p. : col. ill., col. maps ; 28 cmISBN: 9780078028922 (alk. paper); 0078028922 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K45 2013
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415 .K45 2013 (Browse shelf(Opens below)) Available 0000014382
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415 .K45 2013 (Browse shelf(Opens below)) c2 Available 0000011385
Total holds: 0

Map on lining papers.

Includes bibliographical references (p. 455-478) and index.

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