Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].
Material type: TextPublication details: New York, NY : McGraw-Hill/Irwin, 2013Edition: 3rd edDescription: xviii, 414 p. : ill. ; 26 cmISBN: 9780078028816 (pbk. : alk paper); 0078028817 (pbk. : alk paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .E7 2013Online resources: Publisher description | Table of contents onlyNo physical items for this record
Includes bibliographical references and indexes.
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