Strategic management : creating competitive advantages / Gregory G. Dess, University of Texas at Dallas, G. T. Lumpkin, Syracuse University, Alan B. Eisner, Pace University, Gerry McNamara, Michigan State University.
Material type: TextPublisher: New York : McGraw-Hill Education, [2014]Edition: seventh editionDescription: xxxv 452 [48] pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780077636081 (alk. paper); 0077636082 (alk. paper)Subject(s): Strategic planningDDC classification: 658.4/012 LOC classification: HD30.28 | .S8 2014
Contents:
Strategic analysis -- Strategic management : creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources -- Strategic formulation -- Business-level strategy: creating and sustaining competitive advantages -- Corporate-level strategy : creating value through diversification -- International strategy : creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Case analysis -- Analyzing strategic management cases -- Indexes.
There are no comments on this title.